World Wide Web shoppers find the sites they want to visit in two ways.

1) Search Engines - Sites such as Yahoo and Lycos to search the content of the web. A person could search for "book binding" and be given a list of pertinent sites. IWD submits your sites to all major search engines, and has ways of helping your site reach the top of the list that customers will see.

2) Address - you can put your unique website address (http://www.yourcompany.com) in your other publications so users can easily find your site!